More and more, sales teams are leveraging content to fuel outreach and optimize sales processes. Content is crucial to generating interest engagement, but it's important to understand which benchmarks are true indicators of success.
Download our report, "6 sales content benchmarks every business needs," to learn which KPIs your sales team should be tracking, which content is most likely to convert, and how to use content to maintain lead velocity.
J. Ryan Williams
Founder, Sales Collider
"83% of prospects want case studies, but all too often, case studies end up in the marketing/sales no-man's land. This report is a starting point for sales and marketing to align on key goals for outreach. If reps can get behind this effort, they'll be delivering content prospects actually want."
Robin Kuhn
Senior Sales Manager, Pure Storage
"Sales enablement professionals need to develop real KPIs for their work, otherwise, it's hard to identify impact. Content plays a key role in determining the efficacy of the sales process, so it's an ideal place to begin the process of benchmarking."
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