J. Ryan Williams
Founder, Sales Collider
"83% of prospects want case studies, but all too often, case studies end up in the marketing/sales no-man's land. This report is a starting point for sales and marketing to align on key goals for outreach. If reps can get behind this effort, they'll be delivering content prospects actually want."
Senior Sales Manager, Pure Storage
"Sales enablement professionals need to develop real KPIs for their work, otherwise, it's hard to identify impact. Content plays a key role in determining the efficacy of the sales process, so it's an ideal place to begin the process of benchmarking."